How many accounts do you need to start media buying?

A common first question is how many accounts to buy. There is no universal number, but there is a practical way to plan.

Allow for account losses

Some accounts may face early restrictions, so plan for a margin: several auto-registered profiles for a test rather than relying on a single account.

Do not spend the whole budget on accounts

Accounts are only part of the cost. Set aside a budget for advertising, proxies and related tools. Inexpensive auto-registered profiles are used for testing; farmed accounts and BMs are used to scale successful campaigns.

A practical start

Start with a small batch auto-registered profiles for testing, plus one or two BM for scaling a successful campaign. For a comparison of auto-registered and farmed accounts, see the separate guide.